![]() Pictures Group after its chairman Toby Emmerich, and his development and production team led by Courtenay Valenti of Warner Bros. Later that year on October 23, it was announced that WarnerMedia decided to consolidate the Warner Max label into the Warner Bros. On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020. On January 8, 2020, AT&T announced that Audience, a channel exclusive to subscribers of AT&T-owned television providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBO Max. (The "Max" moniker is shared with HBO's sister linear pay television service Cinemax, which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.) On October 29, 2019, it was announced that HBO Max would officially launch in May 2020. On July 9, 2019, WarnerMedia announced that the service would be known as HBO Max, and would launch in spring 2020, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service. Andy Forssell transferred from being the chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development. to take over the streaming service as Brad Bentley, executive vice president, and general manager of the direct-to-consumer development exited the post after six months. Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at the time. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. ![]() The original plan for the service called for three tiers with a late 2019 launch. On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. Pre-launch logo of HBO Max from July 9, 2019, to OctoEstablishment and launch A relaunch of the service incorporating Discovery+ content, known as simply Max, will launch in the U.S. Discovery, HBO Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual programming from the Discovery brands). Since the April 2022 merger of WarnerMedia with Discovery, Inc. At the end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers. By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. ![]() The HBO Max service began to expand into international markets in 2021.Īccording to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. In the U.S., HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. The service succeeds both: HBO Now, a previous HBO SVOD service and HBO Go, the on-demand streaming platform for HBO pay television subscribers. The service also carries first-run programming from the HBO pay television service, original programming under the "Max Originals" banner, and content acquired via third-party library deals (such as those with film studios for pay television rights) and co-production agreements (such as those with BBC Studios and Sesame Workshop among others). ![]() Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Network, Adult Swim, and their related brands. ![]() Discovery Global Streaming & Interactive Entertainment, a division of Warner Bros. HBO Max is an American subscription video on-demand over-the-top streaming service which is the property of parent subsidiary WarnerMedia Direct, LLC, a unit owned by Warner Bros. Discovery Global Streaming and Interactive Entertainmentĩ6.1 million (as of February 23, 2023 ) David Zaslav (President and CEO, Warner Bros. ![]()
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